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Product thinking
2 essays — builder-to-builder, no corporate filler.
All essays
The Non-Goals ARE the PRD
Goals tell the team what everyone already agreed on. Non-goals record the decisions that will otherwise vanish.
Apr 2025 · 5 min read
Cut the Spec Until Removing One More Thing Breaks the Job
MVPs aren't defined by what's in them. They're defined by what removing one more thing would break.
Mar 2025 · 4 min read